Things You Can’t Unsee

February 3, 2023
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You’ve noticed them in your own industry.

You’ve probably dealt with them personally.

Perhaps daily.

In your own department.

They’re the people who show up on time.

The people with charisma, and a good sense of humor.

The person with potential, and by all external circumstances, seems to have a bright future in marketing.

But there's one disturbing trait you can't seem to shake.

Since cueing in on it, you're seeing it more often.

It's kinda like when you buy a new automobile. 

Suddenly, you see it everywhere.

And now that you've seen this troubling trait in this fun-loving person, you can unsee it.

It's their habit of being reactive instead of proactive.

Because of their personality, it was hardly noticeable at first.

But now, it's bugging you more and more.

Not only is their procrastination inefficient, but it also costs the company money.

It's not all bad, though.

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Their redeeming quality seems to be how they react when things go wrong.

When the heat is on, they spring into action in a flurry of activity.

But asking them to be preemptive and proactive is like asking sorghum syrup to hurry in the dead of winter.

Now, imagine having this person in your mind's eye when filling out a CMO survey entitled, Scaling the Value of the CMO.

As you are about to see, hundreds of your peers have something to say about employees like this…

  • Only 14% of marketing leaders rate their team as excellent.
  • Another 39% rate their team as being average or below.
  • 43% say it is "very difficult, time-consuming, and always challenging" to find experienced, proficient, functional leaders.
  • A further 40% acknowledge that it is "moderately difficult."

So, if you are having trouble finding the right help, you are not alone.

But the good news is, there is a ton of talent in this world.

People who are on top of their game.

True experts in the digital marketing industry.

The trick is to find them and then ask them the right questions so you can get the correct answers.

Questions like:

  1. What processes do you use to plan media, and how often?
    As a CMO, you naturally want to get your ducks lined up each quarter.
    Planning and prioritizing the important from the less urgent sets your business up for success.

    Plus, you won't be scrambling to meet promotional deadlines, building campaigns at the last minute, or scratching around for new creative ideas.
  2. Are they planning quarterly or something else?
    A good agency will be dialed into your promotional calendar, big sales events, and new product launches, and know what work needs to be done ahead of time, so your team's life is easier.

    For example, if BFCM (Black Friday and Cyber Monday) is an important event for you, and you are feeling behind, then you need the right help right NOW.

If you're actively looking for an agency partner –– one who can step up to the bat and knock your Black Friday, and Cyber Monday promotions out of the park...

Then look no further than here ⤵️ ⤵️ ⤵️

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