What Is Creative Diversification?

The Only Way to Test New Concepts in Andromeda

The Only Way to Test New Concepts in Andromeda

This clip is the cleanest explanation of “Kill the King” I’ve heard. When one legacy ad dominates spend for months, Andromeda will protect it like Michael Jordan in his prime — even if new ads have equal (or better) engagement metrics. In this case study, a single “king” video ad had soaked up the majority of spend and carried growth (+55% YoY). They launched 5 new video ads with strong hook and hold rates… and Meta refused to spend on them.

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