Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When you’re in the weeds of trying to scale a DTC beauty brand, it can feel like a constant guessing game:
It’s frustrating. Especially when you know your product is great, your customers love you, and your brand looks better than ever.
So what’s missing?
That’s exactly what one 8-figure DTC beauty brand asked us last year when they came to Tier 11. Despite years of growth and loyal customers, they had hit a wall. And every new tactic felt like throwing spaghetti at the wall—without any real results.
What happened next is why we’re sharing this beauty brand case study. Because their story is likely yours too.
Before working with us, this brand had already done everything right—at least on paper.
✅ Clean, modern branding
✅ High customer retention
✅ Steady Meta and Google ad budget
✅ Influencer partnerships and social content
✅ Dedicated in-house marketing team
But growth had plateaued. CAC was rising. Attribution was muddy. And the team couldn’t figure out what to fix first.
They had the right tools—what they lacked was alignment.
When they came to us, we started with a simple question:
“What’s your system for turning ad clicks into profitable customers?”
The answer? There wasn’t one.
Each department was optimizing in isolation:
What they needed was cohesion—a Conversion Engine™.
The Conversion Engine™ is our proprietary system that aligns:
🔹 Paid Media – matched to audience segments and intent
🔹 Creative Strategy – built around messaging that converts
🔹 Landing Pages – custom-designed to mirror ad angles
🔹 Data & Attribution – tracked across every touchpoint
The goal? Eliminate guesswork and build compounding performance.
We tested UGC variants for TikTok paired with landing pages built for Gen Z conversion flow—and dropped CAC by 22% in just 30 days.
With this brand, we didn’t touch the budget. We didn’t rebrand. We didn’t switch platforms.
We simply aligned the funnel—and everything changed.
Within six months of launching the Conversion Engine™, the numbers spoke for themselves:
📈 57% Year-over-Year revenue increase
💰 28% reduction in CAC
🛍️ 19% lift in average order value from new customers
How?
Let’s break it down.
We started by mapping their best-performing ad angles—and comparing them to landing pages.
What we found was stunning:
We fixed this with direct alignment: every ad led to a page that continued the same story.
Result? Session-to-checkout conversions rose by 24%.
Instead of dumping all traffic into one generic funnel, we segmented users based on entry point and intent.
Additionally, we tested UGC variants for TikTok paired with landing pages built for Gen Z conversion flow—and dropped CAC by 22% in just 30 days.
This helped reduce bounce rate and increased time on site—two major signals for both conversions and retention.
We integrated UTM tracking and CRM data into one unified dashboard.
That meant:
The result? We weren’t guessing. We were optimizing in real time.
This wasn’t a “lucky break.” It was the result of replacing disconnected tactics with a connected system.
If you’re a beauty founder or head of growth asking:
Here’s your answer: you don’t need a new tactic—you need alignment.
You don’t have to overhaul your entire team. You don’t have to rebuild your tech stack. And you definitely don’t have to hire 3 more agencies.
You just need a system built for the way modern beauty brands grow.
That’s exactly what the Beauty Growth Blueprint session is designed for.
In 30 minutes, we’ll help you:
And yes—it’s free.
Ready to stop guessing and start scaling?