Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 2024

11 Jan 2022
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Daniel, Lynn, and Tom delve into the crucial strategies that shape successful brand marketing. They discuss the importance of adapting to economic changes, leveraging customer feedback, and the power of organic social media insights for developing effective marketing plans. They underscore the significance of aligning marketing strategies with the company's mission, emphasizing the role of customer service and brand building in a rapidly evolving digital landscape. This episode is a must-listen for anyone looking to understand the intricacies of marketing planning and execution in the context of the year 2024.


  • 00:00:00 Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 2024
  • 00:01:00 Post-Holiday Marketing Reflections: Black Friday & Cyber Monday Insights
  • 00:03:28 2023 Marketing Strategy Review: Lessons Learned
  • 00:08:12 Forecasting 2024: Trends and Marketing Predictions
  • 00:11:51 Streamlining Marketing for Greater Impact in 2024
  • 00:16:53 Aligning Marketing with Company Mission: A Strategic Approach
  • 00:20:26 Demystifying Marketing Metrics: Making Sense of the Numbers
  • 00:23:33 Upper Funnel Marketing: Strategic Planning for Brand Awareness
  • 00:25:23 Leveraging Competitor Insights and Organic Social Media
  • 00:27:13 Ethics in Marketing: The Importance of Content Permission
  • 00:29:27 Engaging Audiences: The Role of Lead Magnets
  • 00:30:09 Maximizing Engagement: The Effectiveness of Free Activities
  • 00:33:22 Interactive Marketing: Using Quizzes for Customer Engagement
  • 00:38:36 Conversion Strategy: Effective Planning for Tangible Results
  • 00:45:53 Adapting to an Election Year: Marketing Strategies and Considerations

Links and Resources:

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