Decoding Meta’s Algorithm: Are Your Campaigns Really in Safe Hands?

11 Jan 2022
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In this episode, we dig into the intricacies of Meta’s Advantage+ Shopping Campaigns. Join the team from Tier 11 as they discuss the importance of creative diversity to Meta Advantage+ campaigns, the impact of iOS 14 updates, and the integration of machine learning in optimizing campaign performance. Explore the future of e-commerce advertising and how to harness these new tools for enhanced online shopping experiences.


  • 00:00:00 - Kickoff to Meta's Advantage+ Shopping Campaigns
  • 00:02:30 - Evolution for Facebook Media Buyers
  • 00:04:45 - Enhancing Offer Performance Strategies
  • 00:08:00 - Deep Insights on Offer Strategy Implementation
  • 00:10:40 - Offer Categories and Audience Targeting Techniques
  • 00:14:37 - Meta's AI and Hashtag Usage in Campaign Copy
  • 00:17:35 - Harnessing Creative Diversity in Digital Campaigns
  • 00:20:15 - Effective Budget Management for Campaign Stability
  • 00:23:30 - Analyzing Metrics for Better Spend Efficiency
  • 00:26:17 - Strategies for Black Friday Campaign Readiness
  • 00:28:00 - Last-Minute Prep for Successful Sales Days
  • 00:31:00 - Concluding Insights on Campaign Optimization

Links and Resources:

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